Political Advertising during Election

Abstract

Political advertising is an essential component of successful political endeavours. India is a democratic country and individuals are elected to positions of power through a competitive campaign process called elections. Because of this, politicians have to show voters what they have that is important to the public which is reason enough to vote. The election campaign period cannot be successful without strategic political advertising. However, helping political parties to implement the right channels and smartest strategies requires the intervention of political advertising. This paper takes an in-depth look at the whole issue of political advertising. Each strategy is uniquely applicable to a specific target audience and therefore there must be an understanding of such important information on a political party. Shortly, political advertising is bound to change rapidly with some challenges that are usually synonymous with change.